MENTOR CORNER: AF-001 Alex Florio Intro and SIWIKE

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00:43:35

April 10th, 2021

43 mins 35 secs

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About this Episode

Alex is the co-founder of SWOB (swipe-job - think Tinder for job applications) http://swobapp.com with his sister.

He shares his journey as a regular kid who like sports to becoming a co-founder of an app.

04:39 Playing outdoors, hanging out with friends, with school/homework last

05:38 Found a passion for sports marketing

11:04 How he thought he would be a teacher and picking marketing instead

14:59 On first day of university thought he had a lot of time; THEN in a blink of an eye was graduating

16:32 Got the role of his dreams. Then had it turn depressing and miserable. Wasn't fun anymore.

18:33 Spent lots of time networking, informational interviews. And found that "Looking for a job is a full-time job"

25:28 How supportive parents knew siblings wanted to do something on their own

29:41 Built prototype first; next step find developer

32:29 Different government grants, pitch competitions, etc. to gather funds

34:33 His SIWIKE

39:51 Expanding SWOB across Canada and into the US (starting with Dallas)

Listen to the episode for more details
Watch the video here https://www.youtube.com/watch?v=gG7q88Gy4aQ

Connect with Alex here
https://www.linkedin.com/in/alexanderflorio/

Read more of his work here
https://focusinspired.com/blog

Special thanks to https://www.instagram.com/lincolnalexanderthe2nd/ for the theme music

Want more personalized career coaching or to connect with Luki:
http://linkedin.com/in/lukidanu
http://focusinspired.com
http://instagram.com/lukidanu