MENTOR CORNER: AF-001 Alex Florio Intro and SIWIKE


April 10th, 2021

43 mins 35 secs

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About this Episode

Alex is the co-founder of SWOB (swipe-job - think Tinder for job applications) with his sister.

He shares his journey as a regular kid who like sports to becoming a co-founder of an app.

04:39 Playing outdoors, hanging out with friends, with school/homework last

05:38 Found a passion for sports marketing

11:04 How he thought he would be a teacher and picking marketing instead

14:59 On first day of university thought he had a lot of time; THEN in a blink of an eye was graduating

16:32 Got the role of his dreams. Then had it turn depressing and miserable. Wasn't fun anymore.

18:33 Spent lots of time networking, informational interviews. And found that "Looking for a job is a full-time job"

25:28 How supportive parents knew siblings wanted to do something on their own

29:41 Built prototype first; next step find developer

32:29 Different government grants, pitch competitions, etc. to gather funds

34:33 His SIWIKE

39:51 Expanding SWOB across Canada and into the US (starting with Dallas)

Listen to the episode for more details
Watch the video here

Connect with Alex here

Read more of his work here

Special thanks to for the theme music

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